I like to create meaningful & delightful digital brand experiences.
Nothing's better than igniting those ideas and baking them into reality.
SKETCH / CODE / DOGS
Occasionally shuffling hats between sketching & coding. Also, love Dogs.
WHAT I'M UP TO
User Experience Designer, Sept 2013 - Present
User Experience Consultant, Jan 2014 - Present
M.S, Human Computer Interaction
Aug 2011 – Aug 2013
Publications: O’Keefe, B., Slutsky, B., Iuliucci, N., Nalbandian, A., Thanedar, A., Mokey S., & Mival, O. Mobile Experiences for Tourism: Brick City Tours. CHI 2013 Work-in-Progress. ACM Press 2013 in CHI, Paris, France.
RE-DESIGNING RESPONSIVE WEBSITE FOR 'WEST.EDU'
Business Problem: The current 'West.edu' website was lacking brand recognition. I re-designed the new 'West.edu' experience by analyzing the usability issues on the website, improving the brand perception by striking a balance between the quality, price & value proposition, designed it to be responsive, included SEO optimization etc. Here is some design thinking and wires I created for the project.
MOBILE EMAIL RE-DESIGN
Business Problem: West.edu and Huntington Bank clients were losing e-commerce from their mobile & tablet customers because the emails on these devices were not mobile optimized. I created a new mobile email experience for them by making the emails responsive and engaging.
Here is a mobile email design strategy I put together for our clients.
WEB FORMS RE-DESIGN
Business Problem: Volvo cars was losing customer leads through their web forms on mobile and tablet devices. I re-designed the web forms to make them more conversational and narrative, also streamlined the data entry by removing repetitive & redundant fields. I designed the forms to be mobile optimized and engaging post form submission. Here are some wires I designed for this project.