I'm a full stack UX designer with 2+ years UX design experience & 3+ years IT experience from working at digital/ad agencies, consultancy firms, product based companies, startups, & fast paced agile scrum teams.
I like to binge design delightful consumer & digital brand experiences.
I love working in a fast paced startup like culture and nimble agile scrum teams.
SKETCH / VISUAL DESIGN / CODE
Occasionally shuffling hats between sketching, visual designing & coding.
WHAT I'M UP TO
User Experience Designer, Sept 2013 - Present
Strategized, designed & shipped digital apps/interfaces for 8 client projects.
Business Problem: Western International University (West.edu) wanted a re-designed brand personality. I re-designed the new website experience by improving the brand perception, striking a balance between West.edu's quality, tuition fee & value proposition and used Google analytics & SEO techniques to create a data driven design. The re-design resulted in a 68% increase in leads.
West.edu- Before and After Re-design
PURWATER.COM USER EXPERIENCE RE-DESIGN
Business ask: Pur water.com wanted to increase the user engagement and sales through their .com website. I was the sole UX designer who helped create the new site experience. Here's the newly designed site.
MOBILE EMAIL DESIGN STRATEGIES
Business Problem: Huntington Bank and West.edu wanted to increase their customer retention through mobile & tablet platforms. I created a new mobile email experience by re-designing the emails to be responsive and engaging.
Here is a mobile email design strategy & some work samples from the project.
West.edu Responsive Emails- Before and After
USABILITY TESTING OF XEROX PRINTBACK
Business Ask: Xerox's PrintBack application offers a personal-class print solution that enables mobile printing from one's mobile device. It takes the advantage of the existing connection between your device and your computer by allowing one to easily save documents/photos and print them. Xerox asked us to do a Usability Testing of the PrintBack application experience and here is the use case for it.
Renew Auto Policy
iTunes Top 10
SVG Interactive Game
Emergency Directory Services
LIKED WHAT YOU SAW?
Well then less is not more. If this seems like a conversation starter, I'll be more than glad to share some enterprise level application work. Here, let's make things a little simpler for you.