Publications: O’Keefe, B., Slutsky, B., Iuliucci, N., Nalbandian, A., Thanedar, A., Mokey S., & Mival, O. Mobile Experiences for Tourism: Brick City Tours. CHI 2013 Work-in-Progress. ACM Press 2013 in CHI, Paris, France.
MOBILE EMAIL RE-DESIGN
Business Problem: Two major brands wanted to increase their customer retention through mobile & tablet platforms. I created a new mobile email experience by re-designing the emails to be responsive and engaging.
Here is a mobile email design strategy I put together.
LESS IS NOT MORE?
Agreed, sometimes less is not more. If this seems like a conversation starter, I'll be more than glad to share some strategic & digital UX thinking and some enterprise level apps work. Here, let's make things a little simpler for you.